Video marketing is a game-changer when it comes to lead generation for businesses. With online video content accounting for up to 80% of all internet traffic, it’s clear that consumers are increasingly turning to video for information and entertainment. Different types of video content, such as live streams, demos, webinars, and short informational videos, are […]

Chatbots are rapidly transforming digital marketing by offering a range of benefits for businesses of all sizes. These AI-powered tools can provide instant customer support, answering queries and offering personalised recommendations 24/7. Chatbots can also help businesses collect data on consumer preferences and behavior, providing valuable insights for marketing campaigns. By using chatbots, businesses can […]