Video marketing is a game-changer when it comes to lead generation for businesses. With online video content accounting for up to 80% of all internet traffic, it’s clear that consumers are increasingly turning to video for information and entertainment. Different types of video content, such as live streams, demos, webinars, and short informational videos, are popular among consumers. While YouTube has traditionally been the go-to platform for video marketing, other platforms like Facebook, Twitter, Instagram, and LinkedIn are gaining popularity due to the increasing number of video views.
To capture leads from video content, there are at least 3 tricks to use: create good content to get more followers or subscribers so that they become your returning visitors; add “business cards” to your videos with links and contact details; utilise locked content and request viewers to provide their information, such as email or contact number, to access it.