The Rise of Micro-Influencers in Social Media Marketing: How Smaller Followings are Leading to Higher Engagement.

Micro-influencers have been making waves in the world of social media marketing, and for a good reason. These influencers with smaller, more niche followings are considered more authentic and relatable than larger, more established influencers. As a result, many companies are now partnering with micro-influencers to promote their products and services. This strategy has proven to be highly effective in increasing engagement rates and driving brand awareness. With their highly engaged and loyal followers, micro-influencers offer businesses a more cost-effective way to reach their target audience and build brand credibility. The rise of micro-influencers is a clear indication of the changing landscape of social media marketing and how businesses are adapting to it.