Voice search: The New Frontier of Digital Marketing

Voice search: The New Frontier of Digital Marketing

Optimised voice search is a web development trend that is becoming increasingly important. It involves ensuring that a website or application is easily accessible by voice assistants. Businesses benefit from improved user experience, increased traffic, and conversions. To optimise for voice search, developers can focus on natural language keywords and phrases, use schema markup, and create concise answers to common questions.

Natural language processing involves understanding the intent behind a voice query and providing relevant information to the user. This can be achieved by creating conversational content that matches the user’s query and using natural language in website copy and meta data.