Chatbots are rapidly transforming digital marketing by offering a range of benefits for businesses of all sizes. These AI-powered tools can provide instant customer support, answering queries and offering personalised recommendations 24/7. Chatbots can also help businesses collect data on consumer preferences and behavior, providing valuable insights for marketing campaigns. By using chatbots, businesses can improve engagement rates, customer satisfaction, and ultimately increase conversions. Additionally, chatbots can help businesses save time and money by automating routine tasks and reducing the need for human customer support.